Site Speed affects Google Ranking, Organic Traffic and Profit
The goldfish has a longer attention span than the average internet user. That means you have under 3 seconds to get your site experience underway or risk losing visitors to poor site speed.
In this post you’ll find useful information on site speed and the implication on your bottom line.
Users expect sites to load in under 3 seconds
According to this 2017 report on Think With Google 53% of page visits are abandoned if the site takes longer than 3 seconds to load. That’s a big problem when the average speed of a mobile landing page is 22 seconds!
Developers and Bloggers now more than ever must implement best speed practices on websites and you as a business should demand it.
Keep in mind that just because your site loads quickly on your PC doesn’t mean it is quick for everyone else. (This is due to your browser cache.)
Visit GTmetrix to get an accurate reading of your websites loading time as well as recommendations to improve it.
Slow websites cost retailers $144 billion last year
QuBit surveyed 60, 000 people on 80 different websites to find out how a slow website can affect revenue. Each person surveyed was in the process of making a purchase but exited the site before it was completed. They found that 8% of users cited long loading times as the main reason for abandoning their purchase. Remember this stat.
Statista released this report disclosing that retail e-commerce sales for 2017 amounted to 1.86 trillion.
Applying the QuBit survey as an average of “dropped sales” we arrive at the estimate that $144 billion worth of online sales were abandoned midway through in 2017. It’s clear that your website loading time can have a very real affect on your bottom line.
Every second counts
The entire point of a website is to get the user to take some form of action ie. sign up, make a purchase or contact you.
When successful, this action is known as a conversion. It’s vital that your website makes it very easy to do this and has traditionally been done by improving the User-Experience or UX.
But it seems there is another factor that is having a major effect on conversion rates. Any chance you can guess what it is? Yup, that’s right: site speed.
A report by TagMan shows us their experience with loading time and conversion rates indicating a 7% decline in conversion for every 1 second of extra loading time.
To simplify: long load time + bad UX = fewer customers. Don’t let leads slip through the cracks, get in touch with us today and find out how we can make your site a success.
Site speed and SEO
Page loading time has been an official Google Ranking factor since 2009 with its importance increasing each passing year, Google has done this in line with new research correlating slow web pages and fewer visitors. You can find the full report here.
Their research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s.
3s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to almost 100%.
Click here to find out more about Search Engine Optimization and Google Rankings.
If you are a website owner, I strongly recommend you begin analyzing then improving your site speed as this is not an issue which will go away. If you fix it now your site is far more likely to generate more organic traffic and make you more money.