7 exciting facts for the Influencer in 2018

If you have thousands of followers or friends it’s time to put all that popularity to work and become an Influencer. Payment per post and more money for more followers, earning a passive income has never been more realistic.

Here are 7 facts that will get you excited at the prospect of making money doing nothing:

1) 2017 was the year of the influencer

Influence marketing exploded last year with some individuals being paid up to $10,000 per post on Instagram when this “industry” did not exist 8 years ago.Take for example Liz Eswein who runs the Instagram page @newyorkcity where you can find pictures and scenery of the big apple. She earns $6,000 every time she shares with her 1.3 million followers.

2) Brands LOVE influencers

Businesses investing in this strategy have been reporting an ROI of nearly 650%. That’s $6.50 for every $1 dollar invested. In marketing, numbers like these are unheard of so its no wonder more brands are jumping on the bandwagon. Don’t take my word for it, check out this awesome infographic by Influencer Marketing Hub which details the boom this industry has seen in the last few years.

3) …and they’ll love them even more in 2018

59% of brands intend to increase their influencer marketing budget according to a Tomoson survey and this includes us. We are looking for influencers and public figures to promote for us.

4) Celebrities vs Influencers

30% of consumers are more likely to buy a product recommended by a non-celebrity blogger or reviewer. Consumers can relate more to these influencers and value their opinions more than that of celebrity influencers.

5) Rise of the Pet Influencer.

Think your puppy is the cutest thing on this earth? Create an Instagram account for them and watch the $$$ start rolling in. 30% of pet owners follow and engage with so called “Pet Celebrities”, animals with Social accounts that have amassed thousands of followers and Instagram fame. Their owners haven’t missed a beat and are now making money out of it by doing paid marketing of toys, foods and other accessories for pets on these accounts.

6) Youtube stars are raking in the cash

The Youtube celebrity pewdiepie has earned an estimated $124 million since 2010 through his channel and some of his fellow stars aren’t doing too badly either.

7) 1/3 of all twitter users engage with a social media influencer

That’s 110 million people that trust the word of an influencer and heed their advice in what they should buy and what they shouldn’t. With consumers being 40% more likely to follow the advice of a blog, vlog or social media influencer than that of a celebrity these 110 million users translate to very real potential leads.


As traditional advertising becomes more obsolete by the day, brands and businesses are looking to new ways of marketing their products in a way that offers a real Return on Investment.

Get in touch with Creatives Express today to find out how you can become an influence marketer for us and earn money promoting our company to your followers!